The first site to feature was brought to our attention by Charlotte Dingle, and is PC World's UK site. Specifically, the registration page.

We've contacted PC World's parent company (DSG International) inviting them to comment, and will publish their response here if they give one.
Update (Fri 12 Mar 2010): PC World have replied:
Your comments have been forwarded onto our web team for further consideration. Amendments may be made to the website as a result of your correspondence.
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